PRIVACY POLICY

Who we are

For the purposes of UK data protection law, the data controller is:

E-Code Technology Ltd
Company number: 15161039

4 The Hollies Mews
Lower Howsell Road
Malvern
Worcestershire
England
WR14 1ED

Email: [email protected]
Telephone: 01684 252014
Website: www.ecodetechnology.co.uk

Information we collect

When you contact E-Code Technology or submit information through our website, we may collect:

• your name;
• email address;
• telephone number;
• company or organisation;
• address;
• details of your enquiry or project;
• information you provide when requesting a quotation; and
• any other information you choose to include in your correspondence with us.

Our website may also collect technical information including:

• IP address;
• browser and device information;
• pages visited;
• approximate geographical information;
• referral source; and
• information about how visitors interact with our website.

How we collect your information

We collect personal information when you:

• use our Contact form;
• use our Request a Quote form;
• use our Service Area enquiry forms;
• contact us by email;
• contact us by telephone; or
• otherwise communicate with E-Code Technology.

Our Contact, Request a Quote and Service Area enquiry forms are powered by Fluent Forms. Form submissions are stored securely within the website’s WordPress database and are also sent to E-Code Technology by email. Where appropriate, an automated acknowledgement may also be sent to the email address you provide.

We may also collect limited information automatically through cookies, analytics and website security technologies.

How we use your information

We may use your information to:

• respond to enquiries;
• discuss your requirements;
• prepare quotations;
• take steps towards providing requested services;
• communicate with customers and prospective customers;
• maintain appropriate records of enquiries and correspondence;
• manage and improve our website;
• understand how visitors use our website;
• protect our website and forms from spam, abuse and malicious activity; and
• comply with applicable legal and regulatory obligations.

We do not currently use information submitted through our website for email newsletters or general marketing campaigns.

Our lawful bases for processing

UK data protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we may rely on:

Contract or steps before entering into a contract
Where you ask us to provide a quotation or take other steps with a view to engaging our services.

Legitimate interests
Where processing is reasonably necessary to operate E-Code Technology, respond to business enquiries, maintain appropriate records, administer our website or protect our systems from misuse.

Where we rely on legitimate interests, we consider whether those interests are balanced against your privacy rights.

Legal obligation
Where we need to retain or process information to comply with a legal or regulatory requirement.

Consent
Where you have made a choice about optional website technologies such as analytics cookies. You can withdraw this consent through our cookie settings.

Google Analytics

We use Google Analytics 4 (GA4) to help us understand how visitors use our website.

Google Analytics is an optional service and is only enabled where you consent to analytics cookies through our cookie consent controls. Where consent is provided, Google Analytics may collect information about your device, browsing activity and interactions with our website.

We use this information in aggregate to understand website performance, identify popular content and improve the user experience.

Google Analytics is not used by E-Code Technology for advertising or remarketing.

You can accept, reject or subsequently change your analytics preferences through our cookie consent controls.

For more information about the cookies and similar technologies used on our website, please see our Cookie Policy.

Google reCAPTCHA

Our website uses Google reCAPTCHA to help protect website forms against automated spam, abuse and malicious submissions.

When reCAPTCHA operates, certain technical information may be processed by Google in order to assess whether an interaction is likely to have been made by a genuine user.

We use this technology because we have a legitimate interest in maintaining the security and integrity of our website and preventing abuse of our forms.

Website hosting and security

The E-Code Technology website is hosted by Pinnacle Hosting Ltd.

We use Cloudflare to provide website security, performance and network traffic management services. In providing these services, Cloudflare may process technical information such as IP addresses and request information where necessary to deliver and protect the website.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration or disclosure.

Who we share information with

We do not sell or rent your personal information.

Where necessary, information may be processed by trusted service providers supporting our website and business, including:

• Pinnacle Hosting Ltd, our website hosting provider;
• Cloudflare, for website security and performance;
• Google, in connection with Google Analytics and reCAPTCHA;
• website software and technical service providers; and
• professional advisers or authorities where required by law.

We only share personal information where there is a legitimate reason to do so.

International processing

Some of the technology providers we use, including Google and Cloudflare, operate internationally and may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we take appropriate steps to ensure that the transfer is permitted under UK data protection law. Depending on the circumstances, this may include relying on UK adequacy regulations or appropriate contractual and other safeguards.

How long we keep your information

Website form submissions are normally retained within our website for up to 12 months from the date of submission, after which they are automatically deleted from the website’s form submission records.

Information relating to an enquiry may be retained elsewhere for longer where it develops into an active quotation or project, you become a customer, or continued retention is reasonably necessary for business, accounting, contractual, legal or dispute-resolution purposes.

Analytics and technical information may be retained for different periods according to the settings and retention policies of the relevant service.

We do not retain personal information for longer than is reasonably necessary for the purpose for which it was collected.

Your rights

Depending on the circumstances, UK data protection law may give you the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion of personal information;
• request restriction of processing;
• object to certain uses of your information;
• request transfer of certain information in a portable format; and
• withdraw consent where we rely on consent.

Not every right applies in every circumstance.

If you wish to exercise any of these rights, contact us at [email protected].

Your right to object

Where we process your personal information on the basis of our legitimate interests, you have the right to object to that processing in certain circumstances.

Please contact [email protected] if you wish to raise an objection.

Automated decision-making

We do not use personal information collected through this website to make solely automated decisions that have legal or similarly significant effects on individuals.

Complaints

If you are concerned about how E-Code Technology has handled your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Changes to this policy

We may update this Privacy Policy to reflect changes to our website, services, technology or legal obligations.

The latest version will always be published on this page.

Last updated: 30 September 2026